Make your profile a signpost
Your bio should say what you do, who you help, and how to get in touch. Add a link to a relevant page, not just your homepage.
Visitors should know within seconds whether you can help them.
A useful starting point
Update your bio today so it clearly states who you help and links to a page built for social visitors.
Mix helpful and promotional content
Most posts should teach, inspire, or show your work. Occasional posts can invite people to book, call, or download something.
When you consistently help, people listen when you ask.
Track what leads to conversations
Use tagged links and ask new clients where they found you. Over time you will see which posts and platforms bring real enquiries.
Double down on what works and drop what does not.
Your practical checklist
- Rewrite your bio with a clear offer.
- Link to a focused landing page.
- Post helpful content most of the time.
- Use tagged links to track clicks.
- Ask every new client how they found you.
