Keep it to one page
A plan should be easy to read and easy to share. List your goal, audience, key message, channels, and budget on a single page.
If it does not fit, it is probably too complicated to execute.
A useful starting point
Open a blank page and fill in five headings: goal, audience, message, channels, and budget.
Focus on a few channels
Spreading a small budget across many channels rarely works. Choose the two or three that best reach your ideal clients and commit to them.
You can always add more once the core activity is working.
Assign owners and dates
Every activity needs someone responsible and a date. Without that, plans stay as good intentions.
Review progress monthly and adjust what is not working.
Your practical checklist
- Write a one-sentence goal.
- Choose two or three core channels.
- Set a realistic monthly budget.
- Assign an owner to every task.
- Review the plan every month.
