Why website accessibility matters for every business.

An accessible website welcomes more customers and reduces legal risk.

In this article

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Why website accessibility matters for every business.
ripple_devadmin
min read

Accessibility is good business

Millions of people use screen readers, keyboard navigation, or magnification. If they cannot use your site, they cannot become your customers.

Accessible design also tends to be clearer and easier for everyone.

A useful starting point

Try using your website with only the keyboard. If you cannot reach every link and button, neither can many of your visitors.

The legal landscape is changing

Accessibility complaints and lawsuits against business websites have grown steadily. Most refer to the WCAG guidelines as the standard to meet.

Taking action early is far cheaper than responding to a demand letter.

Start with the biggest barriers

Missing image descriptions, low colour contrast, unlabeled form fields, and keyboard traps cause the most problems.

Fixing these few issues makes a large difference quickly.

Your practical checklist

  • Add alt text to meaningful images.
  • Check colour contrast on text and buttons.
  • Label every form field clearly.
  • Test navigation with the keyboard only.
  • Publish an accessibility statement.

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