Why short video works
Short videos let people see the faces behind a business and how the work is done. That builds trust far faster than text or stock images.
Most platforms now favour video, so even simple clips can reach more people than a regular post.
Quick tip
Film vertically, keep videos under 60 seconds, and add captions so they work without sound.
Easy ideas to start with
Show a quick before-and-after of a recent job. Answer one common customer question in under a minute. Give a short behind-the-scenes look at your team, tools or process.
Share a simple tip your customers can use, or explain one mistake you often see and how to avoid it.
Make it a habit
Batch-film several clips in one session, then post them across the following weeks. Natural lighting and a steady phone are usually all you need.
End each video with a clear next step, such as visiting your website or sending a message.
Your practical checklist
- List ten questions customers often ask.
- Film vertically with good natural light.
- Keep each video short and focused.
- Add captions to every clip.
- Include a simple call to action.
