Lead with the benefit
Searchers scan ads in a split second. Open with the outcome they want, not your company name.
Include the main keyword so the ad feels directly relevant to the search.
A useful starting point
Search for your main service and read the competitor ads. Write one that stands out from all of them.
Give a reason to choose you
Mention what makes you different: fast response times, fixed pricing, local experience, or guarantees.
Specific details beat generic claims like “best service”.
Use every extension available
Sitelinks, callouts, and call extensions make your ad bigger and more useful at no extra cost.
They also give searchers more ways to take the next step.
Your practical checklist
- Put the key benefit in the first headline.
- Include the target keyword naturally.
- Add one specific differentiator.
- Turn on sitelink and call extensions.
- Test two versions of every ad.
